A series of insights into how we operate
The best way to get your website looking the way you'd like is to choose 3 of the best looking websites you've seen; and then again find 2 of your most competitive sites. Doing this provides not only a 'functional spec' but also how you would envision the 'user inteface'. Spending the 15 minutes finding these 5 sites will give us the look, the feel and the functionality you require.
Because your site is such an important business tool, it’s crucial that you communicate the exact message you want your target audience to see so your site can start working its hardest for you. ArtAtWork can write this for you, though your input is crucial to get true 'ownership' of the content - we can author, edit and enhance; but you know your market best. Use plenty of well-written headlines as they act as an outline and enhance your SEO. Call attention to key terms and phrases. Write to your audience and omit unnecessary words.
Imagery can be expensive - illustrations, photography - if you're pressed for these, try searching on "photos for free" or "creative commons + photography" - there are many good resources.
Many clients believe that, as long as their site “looks good,” it will float in cyberspace, magically attracting millions of interested users and converting them into customers. The truth is, that’s not how website magic works. Touched on earlier - the 'functional specs' is where the magic happens - movement, menus, modals and mobile. Well written code (and re-useable) will speed-up your site, provide 'comments' for later revision or enhancements and also provide a platform for SEO, AI and transition into the future.
We are great believers in "organic growth" (as opposed to "purchased placement") when it comes to 'search engine optimisation' - as mentioned earlier 'coding' also impact here. Points of concern should be • Add your main Keywords early • Write unique Titles and Descriptions • Consider a compelling Page Title • All images should provide "alternative text" titles • Track your sites performance through both your server statistics and an account at "Google Search" • Use Internal linking to lead search engines through your website.
Our hosting is supplied by a 3rd tier provider and our servers are locally based in Sydney. They are provided with both an SSL certificate and CPanel as standard. We make daily, scheduled, off-site backups and have a 3 day restore policy if required. The hosting services we provide are in a highly secure, 'shared' environment for cost efficiency. We can also provide managed or dedicated servers at your request.
We have have clients with an unchanged interface for 10 over years - still going strong.
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